• Manage and Create Mailing Lists

With Eshot you can easily create separate mailing lists for different groups of recipients for example a recruitment agency has Candidates and also Clients who are looking for these candidates. Keeping these two groups separate allows you to communicate with the two with a completely different email.

Eshot also automatically processes undeliverable mail from your list and identifies to you which contacts email addresses are wrong or have changed. Allowing you to update these records.

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• Manages Subscribe and Unsubscribe

Eshot has tools that will allow you to create simple subscription forms for your Website allowing a specified list to grow automatically without any importing.

Eshot also handles all unsubscribe requests for you adding a one click unsubscribe link to every email you send and processing the unsubscribe requests from your lists. These Unsubscribe requests are identifiable by contact and exportable should you wish.

• Create and send High Quality Email presentations.

Presentation is everything Eshot allows a user with no IT skills to update images and content within their Email Templates ensuring a professional presentation for all their campaigns.

We also provide a custom template creation service leaving you to handle, only the weekly or monthly updates.

• Create Response based follow up campaigns

Eshot can create customized response emails based on a set of rules i.e. depending on what activity has taken place within the initial email or new subscribers to your lists.

An example is as follows:- A Website visitor fills in the form to receive your regular Newsletters Eshot can send out a Welcome email with an offer of 10 % off all orders before a certain date as an introductory offer. This can be set to all go out automatically.

• Full campaign reporting with export facility

The most important thing in marketing is to analyse and evaluate your campaigns results, such as, how many recipients opened your email? who were they? which offer links did they click on and who unsubscribed?

In the 60's a famous Chairman of a huge corporation was quoted saying, "..advertising! ...some works some doesn't, if only I knew which did and which didn't I would be a trillionair !"

Eshot answers these questions!

Exporting all this information gives you the tools you need to move forward.

Scenario:-

You do an email campaign to 3000 companies who are in the print business and your organisation is a Trade Show Organiser, the forthcoming European Print Show is coming up and you need to sell space. In your email you say '...for detailed stand rates for the show click here' In your campaign statistics you see 102 clicks on this link.

Your telesales team channel their time and attention on the 102 not the 3000, giving a higher ROI to the whole campaign.

• Send all your Newsletters from the Eshot Servers

IPS's can be very stringent on your email activity and instantly discontinue your service if they think you are sending email campaigns no matter how legitimate your list is. As your emails all come from our servers your ISP has no involvement in your email marketing.

Although you send from our servers you still use your own email address for sending and the replies still come to you.

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