All businesses needs to
communicate with their target audience to exist; fact.
Traditionally in years gone by this responsibility has been
fulfilled by a whole array of methods all with differing
'returns on investment'.
- A physical presentation
i.e. face to face meeting.
- Verbal presentation over
the telephone.
- Mail Shot, sending
expensive print media via the national postal network.
- Advertising in local or
National Press
- PR Recruitment
The methods mentioned above are
responsible for the very economy that we enjoy today. Businesses
have for years been 'chipping away' for their slice of market share, using these very methods, however not one of them
listed has the return on investment that email marketing has.
Blue Chip companies have
been using email marketing to communicate with clients
and prospects since the dawn of the internet, yet nowadays
companies large and small are sitting on information on their
clients and prospects by way of contact information and email
address yet do nothing with it.
Email is the most
efficient and cost effective way of making a
presentation for a product or service available today.
- It's inexpensive to
produce.
- Its inexpensive to
deliver.
- It can reach a specific
relevant and interested contact not a receptionist.
- It is interactive and by
utilising Eshot can
unobtrusively provide important feed back to you the sender.
- It is environmentally
friendly as it does not need to go to print.
- It has a higher return on
investment than any other form of marketing.
Eshot software provides
the tools to start email marketing with little or no IT
skills whatsoever. Eshot does everything for you, you can create
a full colour branded email, import your list of contacts, and
broadcast to them all within minutes, you can see real live
statistics as they happen, who's opened your mail who clicked on
which web link and much more. Eshot will
even create you a subscription page for your website so that
your website visitors can join your mailing list.
Get prices on Eshot. |
